A - Attention: Trigger using RAS (Reticular Activation System)
D - Desire: Self-Efficacy
A - Action: Book an appointment
Part of the brain that is on the lookout 24/7/365 for things that are familiar, unusual, or problematic. When your brain detects any of these things on a subconscious level, it sends a message to your conscious mind that says, “Hey, wake up! You need to pay attention.”
Develop Journey for different starting points
Be everywhere your clients are and pre-qualify
The Guide:"I'd be happy to talk with you about..."
Firm Believe in the Reliability, Truth or Ability of someone or something.
Credibility + Reliability + Intimacy
If you help people by creating a plan for them that they believe they can pull off themselves you get a shitload of trust yourself
Have clear work steps & procedure
Send meeting material in advance
stay updated about events regarding client
Act as if you advice Mother, Grandma, Friend
Understand the clients past business
Take yourself out of business
don't take things personally